Mastering Marketing: A Consultancy’s Path to Success
A great marketing consultant can have an incredible impact, but it doesn’t happen overnight. They’ll help you plan and gather the right information, which will make the job much easier and put you on a path towards sustainable returns that can do wonders for your business.
Like any professional service, marketing is much more challenging when you don’t do it every day, especially when it’s not the only thing on your to-do list! This is why we’re here – to help make your job that little bit easier, sharing our skills and expertise and adding value whenever possible.
Start with your Customers’ Problems
Many companies skip the strategy and jump straight to getting the job done – that’s the number one mistake. Instead of listening to what their customers say, countless companies spend their time shouting about their products and services – if you wouldn’t propose on a first date, don’t try to sell on your first encounter.
A good marketing consultancy will have experience across a range of marketing activities and will help you with a structured approach, starting from your customer’s problems and then working backwards to what you want to achieve.
Ask yourself:
What are they looking for?
Are we making their lives easier?
Are we better than our competitors?
What is our point of difference?
Don’t Forget the Basics
To get your marketing firing on all cylinders, whether that’s on your own or with the help of a marketing consultancy, you need to make sure you have a rock-solid foundation.
Some of these points might seem simple, but we’ve seen countless businesses overlook the simple things and try to jump straight into the deep end – how do you think that usually ends? Not good!
Find your audience
If you really want to take marketing seriously, you’ve got to target the right people. Don’t keep rinsing the same online audiences and email lists – look outside the box and see if you might have forgotten anybody. Could they benefit from your product or service? Great – test the water to see if they bite!
Don’t try to be everywhere
Don’t spread yourself too thin – you’ll end up achieving nothing! If you know where your audience is, don’t waste your time trying to hit every other platform under the sun. A good marketing consultancy will tell you where your marketing is likely to have a stronger impact and can help refine your messaging to address specific pain points.
As Darren Carter, Sales Director at York Emporium, said: “It’s like fishing – only they know where to put the hook!”
Know how to sell yourself
Don’t do yourself a disservice – if you really believe you’re better than your competitors, don’t be afraid to tell the world (just make sure you have reviews to back it up)! If there’s something unique about your business, make that the centre of your story. Instead of trying to tell people that you’re better – show them!
Show your worth
If you can show others that you know your stuff, they’ll look to you for advice. When customers are shopping the market, who do you think they’ll want to buy from? By showing that you’re on the ball and know your products inside and out, you’ll build trust not only in your company but also in yourself – this is super important on platforms like LinkedIn!
Know What ‘Good’ Looks Like
When you work with a marketing consultancy, you’ll learn a tonne of information that’ll make you look at marketing in a new light. We’ve found that many businesses have no idea what ‘good’ looks like and cannot accurately track their performance – shooting in the dark won’t get you the results you want.
We’re currently working with a client in the insurance industry to help them understand how their marketing was performing, working with their team to build tracking tools that can measure their digital ads better. This doesn’t just give us data that’s easy to digest, it also makes comparing the data easy, saving us all a lot of time!
To put this into context, here are some of our results after just three months of delivery:
Ad spend reduction: 60.7%
CPL (cost per lead) reduction: 44%
Leads volume increase: 36%
Average sale value increase: 9.1%
Track the sanity metrics
There are so many different numbers and figures that marketers will try to confuse you with – knowing what’s good and what isn’t might feel impossible! A good marketing consultant will cut through the faff and only give you the data you need – avoiding fancy numbers that don’t do anything for your bottom line.
If you want to get down to the nitty-gritty, avoid metrics such as likes, shares and comments – they might look nice but won’t pay anyone’s wages. Instead, watch for terms like cost-per-click, conversion rate, and year-on-year revenue. These are the metrics that’ll tell you how your digital marketing is performing.
Get yourself on a winning track
Remember – Rome wasn’t built in a day. Your marketing isn’t something that you can get sorted in a day, week, or even a month! A good marketing consultancy will give you advice that actually works, helping you make changes that improve your conversions, leads, and sales! What more could you ask for?
See where to make changes
If your digital ads are already getting good results, it might feel like you’ve completed marketing, but there’s always room to improve! Instead of sitting on your hands, it’s worth checking to see if there are any campaigns you might have missed or if there are any savings you can make – pennies make pounds!
Know your enemy
You can learn a lot from just watching your competitors. If there’s something they’re doing really well, ask yourself why haven’t you tried replicating this. They’ve clearly spent time and money perfecting their technique, which means you’ve got a shortcut to a winning formula!
Choose the Right Marketing Partner
Marketing consultancy is a game-changer for businesses seeking to excel in their marketing efforts. We’ll help you make changes that can have a big impact on our bottom line, getting you on a path toward success that won’t vanish the moment we finish our job.
When you work with Royal Flush Marketing, you gain access to a team that’s not only talented, but also experienced in many different industries. We’ll cut through the confusion to make marketing simple so you can understand what we’re doing and try it for yourself.
To book a free one-hour consultation, submit an online form or give us a call on 01492 463209.
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